Technical SEO refers to the practice of optimizing a website’s technical aspects in order to improve its visibility and ranking in search engine results pages (SERPs). In Prescott, Arizona, technical SEO is becoming increasingly important for businesses looking to attract and retain customers online.
One of the key technical SEO needs in Prescott is ensuring that websites are mobile-friendly. With the widespread use of smartphones and tablets, it is essential that websites are optimized for mobile devices. This includes ensuring that the website has a responsive design, which adjusts to the size of the device being used to view it, and that it loads quickly on mobile devices. Google has indicated that mobile-friendliness is a ranking factor, so it is important for businesses in Prescott to prioritize this aspect of technical SEO.
Another very important technical SEO factor that everyone with a website—not only Prescott websites—is ensuring that websites are secure by using a proper SSL certificate on the web server. This means using HTTPS, rather than HTTP, to encrypt data transmitted between the website and the user’s device. Modern web browsers warn the end user when a web site is not using a proper SSL. Google has stated that it gives a slight ranking boost to websites that use HTTPS, and it is also important for the security and privacy of website visitors. Your web hosting company can help with this.
In addition to these technical SEO needs, it is also important for businesses in Prescott to pay attention to other technical aspects of their websites, such as the use of schema markup, the presence of broken links, and the overall structure of the website’s URLs.
Overall, technical SEO is a very important aspect of any digital marketing strategy in Prescott. By optimizing the technical aspects of your website/web server, businesses can improve their visibility and ranking in search engine results, attract more qualified traffic, and ultimately drive more sales and revenue.